* Understand which characteristics consumers relate most closely to their brand * Analyze either/or outcomes, such as patient survival rates or good/bad credit risks * Detect fraud and minimize business risk
* Forecast future trends to better plan organizational strategies, logistics, and manufacturing processes * Boost profits and reduce costs by targeting only the most valuable customers * Identify which customers are likely to respond to specific promotional offers For example, IBM SPSS Statistics has helped organizations to:
For more than 40 years, organizations of all types have relied on IBM SPSS Statistics to increase revenue, outmaneuver competitors, conduct research and make better decisions. IBM SPSS Statistics is a comprehensive, easy-to-use set of predictive analytic tools for business users, analysts and statistical programmers.
